Official Update: Tr1age, the site admin, played Alice Madness Returns, and was very impressed with the artistic style. Every time you died you turned into a poof of butterflies, so while streaming he would whisper "BUTTERFLIES" every time he died. Sooo it kinda stuck from there.
------ User Entry:
Are you kidding? Butterflies are awesome! Especially pink ethereal butterflies that melt your face. Who doesn't like butterflies? Are you out of your mind?